Product Proliferation: Why It Hurts Profit and How to Fix It
Product proliferation starts small. A customer asks for a color change, a competitor forces a new variant, and a few […]
How to Use Research to Develop an Offer Your Ideal Customers Can’t Resist
One of the terrific benefits of DIY market research is that you can reach out to more of your audience […]
How to Target Your Best Audience
In our last post, Michael DiFrsco, “The Affordable Branding Guy” from How-to-Branding told us WHY targeting an audience was so […]
5 Short and Sweet Reasons to find a Target Audience
Today’s guest post comes from Michael DiFrisco (a.k.a. The Affordable Branding Guy” He’s decided not to overwhelm us with too […]
What I Learned in Kindergarten is Now the Latest Focus Group Trend
One of my favorite business reading experiences comes from BNET.com — in particular, I just love Geoffrey James, the Sales […]
