Online Research Tool Key to Lobbying Firms Success Over PR FIRMS
Public Relations firms are still relying on older media analysis software which require more manpower to compile social media monitoring […]
Consumer Insights
How Can Re-Framing Research as Listening Improve Your Decisions
I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid […]
Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
Q and A from 10-Point Checklist for Questionnaire Design Webinar held April 7th, 2010
QuestionPro and SurveyAnalytics recently presented with Kathryn Korostoff of Research Rockstar on the topic: 10-Point Checklist for Questionnaire Design. We […]
Optimized Copywriting: Help the Search Engines Recommend Your Company
We don’t often think about Search Engine Optimization as “research” or “market research”. In fact, the behavioral data that comes […]
