How the iPad Helps Market Researchers’ Efficiency and the Environment
Being someone who loves taking advantage of technology and also caring about the environment, I was pleased when Apple released […]
Consumer Insights
Market Research Around the Web
There have been a number of exciting developments around the web that I thought I’d share with you this week: […]
We are ALL in the Marketing Business
This article originally appeared on the AMEX Open Forum. I’m writing about “marketing” in general. But you can easily make […]
Can Being Stuck on the “Right Methodology” Get You the Wrong Answer?
There is a super post over at Research Access from Ron Sellers that originally appeared on Green Book Blog that […]
How to Determine if Your Study Should be Conducted Online
The target audience for a survey is an important consideration in deciding whether it should be conducted online. The target […]
