Revisiting the Gallup Q12 Part 1- Reader Response
There’s nothing quite like an over-the-top headline with an insane promise to get you reading, isn’t there? But this is […]
Consumer Insights
The 2 Questions Guaranteed to Increase Your Web Conversions
I’ll bet you never thought you could use surveys to increase your web site conversions! I’m not sure exactly why, […]
Why I Hate 5 and 7 Point Measurement Scales
One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
Surveys Capture Moods and Not Transactions
I’m addicted to the Op-Ed section of the paper. Every morning I have to have that first cup of coffee while […]
The Role of Market Research in Marketing Ethics
In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
