Why I Hate 5 and 7 Point Measurement Scales
One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
Consumer Insights
Surveys Capture Moods and Not Transactions
I’m addicted to the Op-Ed section of the paper. Every morning I have to have that first cup of coffee while […]
The Role of Market Research in Marketing Ethics
In his latest book To Thine Own Self: Honesty in Marketing, Romi Mahajan has combined a series of blog posts that […]
How to Use External and Custom Variables to Save Time in Data Analysis
One of the things we are always promoting is keeping your surveys short. But that can be easier said than […]
Inside the Fuzzy Definitions of Influence
Measuring influence has been a trend for the last few years. Back in 2010, Fast Company ran an Influence Project […]
