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India’s digital ecosystem is expanding rapidly, and with it, the volume of personal data being collected through surveys, apps, feedback […]
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India’s digital ecosystem is expanding rapidly, and with it, the volume of personal data being collected through surveys, apps, feedback […]

Collecting feedback is considered an important process in customer relationship management. What helps improve it is closing the loop by […]

Conjoint analysis is a statistical method to find how people make choices and decisions. Respondents are shown different combinations of […]

MaxDiff analysis questions ask respondents to select between the best and worst options out of a given set. If it […]

With Marketo, users can log every digital interaction they have with their potential or existing customers, so as to indulge […]



