Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Market Research
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
Advantages and Disadvantages of Semantic Differential Scale
Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]
Conjoint Analysis Software – Know your customer preferences
Conjoint Analysis Conjoint analysis is an extremely powerful method which allows to predict the decisions customers will make in regards […]
