Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Market Research
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Top Box Score: How to Calculate, Report, and Interpret It
A top box score is the percentage of survey respondents who chose the most favorable answer on a rating scale. […]
Semantic Differential Scale: Advantages, Disadvantages, and Examples
A semantic differential scale is a rating question that asks respondents to place their opinion between two opposite adjectives, such […]
Down the Funnel
Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]
