Can Behavior Change Be Fun?
Behavior Change, can it be fun? Ultimately, yes? But, that’s rare, isn’t it? If the incentives are there, if the […]
Market Research
What Happens When You Change Survey Methods
My last article about changing rating scales prompted this e-mail from a reader. Over many years of surveying customers and […]
Search Engine Marketing Secret #2 Revealed: Use the Keyphrases Your Customers Use
Welcome back to our ongoing series with The Search Guru, Leslie Caruthers. Last month, Leslie outlined how important it was […]
Social media’s opened our pandora’s box
A whole new world Social media’s given us all a lot of power. Now, our words and images can be […]
How to Set Customer Survey Objectives
“Begin with the end in mind” is the number two habit of Highly Successful People for a reason: You want […]
