Scaling Techniques in Research: Comparative and Non-Comparative Methods
Every questionnaire asks a version of the same question: how do you turn an opinion into a number? Scaling techniques […]
Market Research
How to Boost Your Sales at the Last Minute
You’ve had a good year. You’re satisfied that you ran a decent sales and marketing strategy, and you’re about to […]
The Lingering Question of the Survey Revolution
The world of market research is in something of a revolution. Firms new and old are revisiting long held beliefs […]
Booze Initiative – Pre-Election Poll Nailed It… and Much More
Before Election Day this month, if you wanted to know how voters would weigh in on privatizing liquor sales, all […]
Challenge Yourself to Do Research That Debunks What You Think is True
I’ve been following the ESOMAR (European Society for Opinion and Market Research) conference which is going on this week. Betty […]
