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Contextual Inquiry: What is it, pros & cons, how to conduct + tips

Contextual inquiry is a way to do research that involves watching and talking to users in their natural environment to […]

Top 12 User Research Tools & Software in 2025

Good user research tools can help you make better products whether you are a user, a product manager, a UX […]

Remote User Research: What is it, How to do it, Pros & Cons

Remote user research is called “settle for it” research. It’s research when the team needs more money to travel, the […]

Price Elasticity: What It Is, Factors & Ways to Calculate It

Setting the right price for a product or service is a critical decision for any business. Price elasticity is a […]

Ethnographic Research: What is it, Types, Methods + Pros & Cons

The social and behavioral research sciences frequently use ethnography as a qualitative data collection strategy. Data are gathered through observations […]