Market Research

Viability Study: What is it, Importance, Ways to Conduct

The word “viability” is a mass noun that means the ability or capacity of something to work well. It could […]

Family branding, also called “umbrella branding,” is a way for companies to make more money by selling many different products […]

Demography studies human populations and how their numbers change due to things like migration, births, and deaths. Demography means “describing […]

The bivariate analysis allows you to investigate the relationship between two variables. It is useful to determine whether there is […]

Quantitative data, or data that can be measured, is information that many businesses look at to judge how well their […]