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Home Market Research Page 63

Market Research

Reference data management tools help manage, maintain, & govern reference data. Let's find the best for your business among these 15 tools.

15 Best Reference Data Management tools in 2026

The most common type of data in an organization is reference data. It affects daily operations and has useful information.  […]

A Reference Data Management solution with a business rule function can automatically convert entire addresses into department-friendly representations.

Reference Data Management: What it is + Importance

Organizations always seek methods to increase income, minimize costs and enhance efficiency. To streamline data management, companies are employing a […]

A viability study is a way to determine if a proposed project, product, or business will work and if it will succeed. Learn more here.

Viability Study: What is it, Importance, Ways to Conduct

The word “viability” is a mass noun that means the ability or capacity of something to work well. It could […]

Family branding promotes a set of items or a product line under one parent brand name. It's one of many marketing strategies.

Family Branding: What it is, Pros & Cons + How to Create

Family branding, also called “umbrella branding,” is a way for companies to make more money by selling many different products […]

Demographic analysis gathers and analyzes demographic data. Business marketers utilize it to find the best ways to reach + analyze customers.

Demographic Analysis: Definition, Importance, & Methods

Demography studies human populations and how their numbers change due to things like migration, births, and deaths. Demography means “describing […]

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