What is a Data Repository? Definition, Types + Examples
Collecting data isn’t that hard, but what’s hard is creating and maintaining a data repository. Even harder is making sense […]
Market Research
Logo testing survey: What it is & why it’s important
The first visual interaction that prospective customer has with your brand is when they see your logo. It’s also the […]
Purposive Sampling: A Tool for Informant Selection
Purposive sampling requires researchers to have prior knowledge about the purpose of their studies so that they can accurately choose […]
Predictive Analysis: The Knowledge of the Future
It is said that every generation has its language of literacy; if you had knowledge of that, then you were […]
Continuous Improvement Process: A Quick Guide
The world is changing rapidly so are the technologies, users, and providers. In this dynamic and competitive environment, companies are […]
