Beyond reason customer loyalty
Beyond reason customer loyalty I have long been inspired by the CEO of Worldwide, Saatchi & Saatchi, Kevin Roberts’ theory […]
Marketing
Product Management Practices – Must You Use a Product-Specific Task Management Tool?
Product Management is a battle of details. Almost all product managers can agree that email and human brain power simply […]
Marketing 2.0 with Visual Conversations
Summary: Visual Conversations enable brands to deepen engagement with existing and targeted consumers. Traditional UGC (User Generated Content) Marketing is […]
New Ways to Reach People Who’ve Visited Your Website
Every person who carries out research has made the same mistake of not targeting a specific set of people but […]
Setting the Record Straight: Brand Advocates vs. Customer Advocates
Do you know the difference? Recently I have been seeing a lot of articles and blogs using both terms interchangeably as […]
