Brand Advocates vs Customer Advocates: What’s the Difference?
Brand advocates vs customer advocates is a useful comparison because the two terms are often used as if they mean […]
Marketing
Cool Tools That Will Help You Track Your Competition
Do you have a weather app on your phone? Why? DUH — so you can know what the weather will […]
10 Competitive Information Sources for your Business
Personally and professionally, I’m not a big fan of FOCUSING on the competition. But that doesn’t mean that you shouldn’t […]
Ikea’s success; Radio Shack’s demise; digital is super important; digital is not super important; tech-savvy panelists. That’s this week’s #FridayFive!
From Ikea’s success to Radioshack’s demise, this week, there were some fascinating gems regarding marketing and market research. Check out […]
Socia media marketing; inferring quality of service; a research study example; survivor bias in analytics; UX tests for beer tasting apps. It’s the #FridayFive!
A guide to social media marketing, social media ratings for hospitals, an example of using multiple qualitative research methods including […]
