Every person who carries out research has made the same mistake of not targeting a specific set of people but instead targeting as many as possible. The problems with this are twofold:
- The data collected could be completely irrelevant.
- It will annoy those who are not interested.
Both of these problems are especially prevalent when doing surveys on your own website. Some visitors may leave because they hate random pop ups while others don’t want to be hassled with questions about something that doesn’t interest them. To improve our users’ ability to gather feedback on their website we came up with targeting rules to make sure neither of the above happen.
We believe targeting is a better way to reach out to a specific audience and drive better conversion; using targeting rules you can decide when or where to display the survey / targeted message and to whom it should be shown.
Let’s explore some of the targeting rules:
Targeting by website URL: Choose which pages where you want the intercept to appear. You can use multiple conditions to target specific web pages. Some conditions are:
- Equals: when you want an exact match. This operator is used only when the website url matches exactly.
- Starts with: When the website url starts with the attribute value or url
- Ends with: When the website url ends with the attribute value or url
- Contains: when the webpage attribute contains the attribute-value string. This operator is very commonly used.
- Does not contain: when the webpage attribute does not contain the attribute value string. This acts like a not function. This operator is used when you want to trigger the campaign on all web pages except a few.
Targeting by device type:
- Tablets: Allows you to target surveys / messages to tablet users.
- Mobile: Allows you to target surveys / messages to mobile visitors.
- Desktop: Allows you to target surveys / messages to desktop users.
New / Returning visitor: Choose to display the intercept to new or returning visitors.
Targeting by IP: Lets you exclude visitors coming from a particular range of IP addresses.
Time spent on site: Timing is everything. When using intercept surveys or messages time them to appear after the visitor has spent more time on your site or a page.
There are many more possibilities and combinations you can use to target your surveys or messages to your web visitors. Would you like to see it in action? Talk to us!