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Training

Generate More New Business By Being at the Right Place at the Right Time

Timing is a powerful business model or differentiating strategy.  Domino’s built their brand using a “Timing” positioning strategy “30 minutes […]

Free Webinar – Wed 2/23/11@ 9AM: Learn How To Run A Discrete Choice Conjoint Analysis Project in Just 1 Hour

Webinar Presentation Wed February 23rd, 2011 9:00am PST Sign up here Ever thought about using Conjoint Analysis as part of […]

Are Your Respondents Suffering from Choice Fatigue?

I just saw this interesting article on the Neuromarketing Blog about choice fatigue.  They cite several studies showing that customers […]

How To “Engineer” Your Unstructured Data

Engineers are all about structure. Especially the civil engineers. I should know. I’m married to one. It’s fascinating (and boring […]

How to Present Research: Bring Flowers to Your Presentation!

When presenting the dry subject of research, research methodology and research results it is a real challenge to keep your […]

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