Surveys

Survey Length: Tips to Improve Data Quality & Engagement

Have you ever started a survey and given up halfway through because it was simply too long? If so, you’re […]

Likert Scale and other scales designed to measure attitudes, such as satisfaction, are ubiquitous in market research. They have their […]

Recently I heard the average smartphone user is never more than three feet away from his or her phone. There […]

It’s September, which means that the dissertation report is under way at many institutions of higher learning across the nation. We have all […]

So, you’ve come up with a cool idea, but how do you test the market for your new product or […]