Questionnaire Sample Length: The Long and Short of Participant Engagement
Questionnaire Sample Length Survey length in online interviews continues to be a bone of contention among people all along the […]
Surveys
Lessons from Usability Testing: Designing for the Real World
Usability Testing When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context […]
Take the TRAITS Survey and See What Really Drives Choice
As marketers, the holy grail of any survey method or model would have to be something that could help us […]
How is Marketing Like Popping Corn?
Today’s guest blogger is Chris Brown. Chris helps small and medium sized companies improve their marketing to get better sales results. […]
Why You Can’t Ignore TURF Analysis
TURF analysis is a very powerful technique to estimate market potential for a particular product or service. Let’s use an […]
