Mobiles are not killing PCs
I love my little Nexus 4 and the various tabs I keep around. Now that my Nexus 4 is feeling […]
Surveys
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
Semantic Differential Scale: Advantages, Disadvantages, and Examples
A semantic differential scale is a rating question that asks respondents to place their opinion between two opposite adjectives, such […]
Price Testing – aka which price is right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]
Mobile – Offline Logic
Everything a person does is a decision, everything a computer does is logical reasoning. Since neither of these is straight […]
