Slider Scales Add Flash—and Improve Data Integrity—in Online Surveys
The traditional Likert scale —where survey participants specify their level of agreement with a statement (i.e., agree strongly, agree, neither […]
Surveys
Cooperation not Competition
In Business, we talk a lot about competition. We create “compete” strategies and work to undermine other companies’ products and […]
Long Surveys are here to stay – Its the economy stupid!
It’s become fashionable to say – “researchers who administer long surveys have their head up their you know what” — […]
How to Develop Survey Questions That Help You Make Good Decisions
I’ve been involved in a back and forth with a client around creating survey questions that measure the effectiveness of […]
Questionnaire Sample Length: The Long and Short of Participant Engagement
Questionnaire Sample Length Survey length in online interviews continues to be a bone of contention among people all along the […]
