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Home Market Research Research Tools and Apps Page 5

Research Tools and Apps

Selection bias results from improper randomization. The ideal research population is well-defined, accessible, and dependable. Learn more.

Selection Bias: What it is, how to avoid it + practical impact

Researchers may need help with findings that don’t match the realities of the target community. There are numerous causes, but […]

level of analysis

Level of Analysis: 4 Steps & Contribution

Determining the level of analysis is typically straightforward. But there is no universally accepted method for deciding whether or how […]

Double-barreled question has 2 topics so people answer two questions in one. It can bias results if you only receive part of the picture.

Double-Barreled Question: What It Is + How to Avoid It

The best way to destroy the accuracy of your survey results is to ask the wrong questions. So, if you […]

Perceived value is the heart of marketing and customer perception. It is a consolidated measure that combines subjective and objective costs.

Perceived Value: What It Is, Importance, Types + Examples

Customers will always base their purchasing decisions on the perceived value of the goods or services you provide, regardless of […]

Unlocking the value of corporate analytics starts with knowing the statistical analysis methods. Top 5 methods to improve business decisions.

5 Statistical Analysis Methods for Research and Analysis

It all boils down to using the power of statistical analysis methods, which is how academics collaborate and collect data […]

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