What separates a good grocery store from a great one? According to thousands of shoppers, Meijer NPS of 50 is the proof.
However, this number is not a coincidence; it comes from a combination of factors where the consumer plays a central role, an indicator constantly measured by all large industries through the Net Promoter Score.
In this blog, we’ll look at what NPS is, explore how Meijer’s NPS score reflects its customer experience strategy, and explain why this metric matters for anyone looking to grow loyalty in a competitive market.
What is NPS?
Net Promoter Score (NPS) is a popular way to assess how your customers truly feel about your business. Companies across various industries utilize it to monitor customer satisfaction and loyalty.
The first step to calculate the NPS begins with the responses formulated through a standardized question:
“On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?”
Based on people’s responses, the participants are categorized into three groups:
- Detractors (0–6): These are unhappy customers and may even warn others to avoid your brand.
- Passives (7–8): They’re satisfied but not actively endorsing you.
- Promoters (9–10): These are your passionate advocates, loyal and eager to spread the word about your brand.
To calculate your NPS, you just need to subtract the percentage of Detractors from the percentage of Promoters.
NPS Formula:
NPS = % of Promoters – % of Detractors
The higher the score, the more loyal and satisfied your customer base is. On the other hand, a lower score might indicate deeper issues with your product, service, or overall experience.
But how does Meijer perform in this evaluation? Let’s take this great example from within the retail industry to learn how an NPS Score is calculated and why it’s essential to understand the performance of these types of leading companies.
Meijer NPS Performance
Now that you understand how NPS is calculated, let’s get into the key question:
Meijer NPS = 50
Customer Sentiment Distribution:
- Promoters: 63%
- Passives: 24%
- Detractors: 13%
With an NPS of 50, Meijer is strong in customer loyalty and satisfaction. This score reflects Meijer’s ability to consistently deliver a shopping experience that resonates with its customers.
Compared to the broader industry, Meijer has a higher share of promoters and a smaller percentage of detractors. It clearly shows a loyal customer base and effective engagement strategies.
Why Is Knowing Meijer’s NPS Useful?
Understanding Meijer’s net promoter score offers a valuable benchmark, especially if you’re in the grocery business.
With an industry average NPS of 37, Meijer stands out with a score of 50. It indicates a higher level of customer satisfaction and loyalty than many of its competitors.
Meijer has built its reputation on quality products, competitive pricing, and a customer-centric shopping experience. If your business operates in the same space, comparing your NPS to Meijer’s can help highlight what you’re doing well and where there’s room to grow.
It’s also a great way to uncover strategies that can drive loyalty in today’s grocery business, from in-store experience to digital conveniences and customer service.
How Does Meijer NPS Compare to Industry Benchmarks?
Meijer’s NPS is well above the grocery industry average, making it one of the top-performing grocery retailers in terms of customer satisfaction and brand perception.
To better understand how brands like Meijer are performing, we surveyed 1,000 people to gather NPS data across different grocery retailers and industries. Meijer shows how NPS works and what top brands are doing to create standout customer experiences.
If you’re in the grocery space, this kind of comparison can be really useful. It gives you a sense of where you stand and what strategies might help improve your own customer satisfaction.
These results represent Q1 2025, and QuestionPro updates them quarterly to track industry shifts and trends.
Want to see how other major brands are performing? Download our latest report—it’s full of insights on what’s driving customer loyalty across industries.
Why Customers Stay Loyal to Meijer?
Meijer has earned lasting loyalty from its customers through friendly, dependable service. It consistently meets shoppers at their level. Here’s a closer look at what keeps customers coming back:
- A Loyalty Program That Delivers
Meijer’s mPerks program is a key reason why customers remain loyal. It’s something shoppers genuinely value. With personalized digital coupons, cashback offers, and deals that reflect your shopping habits, it feels as if the savings are customized specifically for you.
- Everyday Value and Savings
At Meijer, saving money doesn’t mean sacrificing quality. From groceries to electronics and home goods, Meijer makes it easy to find what you need without overspending.
- Convenient Technology That Works
Meijer’s Shop & Scan feature lets you skip the checkout line by scanning as you shop. The mobile app and in-store Wi-Fi make it easy to find deals and keep track of your mPerks rewards. And if you’re in a hurry, curbside pickup and home delivery are just a click away.
- A One-Stop Shopping Experience
Meijer stores are designed to be a one-stop shop. Whether you’re doing your weekly grocery run, picking up school supplies, or grabbing something for the house, you’ll find it all in one trip. Customers enjoy access to a broad selection of products, high-quality fresh food, and friendly, helpful staff—all in one place.
How Can You Calculate Your Own NPS?
Measuring your NPS is easier than you think. All it takes is a quick survey to understand how your customers feel about your brand.
Use QuestionPro Customer Experience
QuestionPro CX is built to manage and improve customer satisfaction. You can get started in just a few steps. Log in or sign up for a free account, then create a new survey.
Make sure to include the standard NPS question:
“On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?”
Want to explore customer sentiment further? Check out our AskWhy feature—it provides an open-ended follow-up to help you capture the "why" behind the score.
Send Out Your Survey
QuestionPro makes it easy to reach your audience through various channels, including:
- Email invitations
- Web links (great for email footers or websites)
- QR codes for in-store or printed materials
- Social media and SMS
One of the best parts? The platform automatically collects responses and calculates your NPS in real time, so no spreadsheets or guesswork needed.
If you’ve already gathered responses manually, you can always use our free NPS calculator to input the data and see your score.
At QuestionPro, we help businesses uncover insights at every customer touchpoint to make smarter decisions and deliver better experiences.
Take a look at the Q1 2025 NPS Benchmark Report to see how top brands are winning over their customers and building loyalty.
Looking for expert guidance? Contact us, and we’ll help you optimize your customer experience strategy!
Meijer isn’t the only company in the grocery retail industry with valuable lessons for those looking to improve their customer service and experience. Below, we recommend a few articles where you can learn how other major brands manage to maintain a high NPS and a loyal customer base — you’ll surely find some useful insights along the way.
