Mobile optimized surveys are a must if you are serious about gathering customer insights and seeking behavioral data points in this mobile age. Mobile technology is more popular than ever before, as we have no doubt all noticed from the ever-present mobile phones and tablets on our possession at all times. According to Cisco’s Visual Networking Index, global traffic to mobile devices is expected to increase 18-fold by the end of this year.
On June, 30th, 2016, 11am PST, QuestionPro has an upcoming webinar – How Mobile Innovation is Changing the Face of Data Intelligence, – Register Here. Christina Trampota, Mobile Marketing Professor at San Francisco State University and Mark Salsberry, President of QuestionPro CX, will deep-dive into mobile as the marketing measurement and data collection platform. Whether you are a researcher contemplating or already undertaking mobile data collection, this webinar will provide a holistic view of current and future opportunities as mobile and cross-platform research methods continue to evolve.
What does all this mean for online survey creation? Quite simply, you must be creating mobile-optimized surveys. That means creating surveys optimized for mobile devices since that’s where people are accessing their email and browsing the web. To address this need, QuestionPro surveys are automatically optimized for mobile respondents using our mobile device auto-detection and the latest HTML5 rendering. Let’s take a look at the key features of mobile-optimized surveys.
What are mobile optimized surveys?
A mobile survey is simply an assessment taken on a mobile device like a smartphone or a tablet. Mobile optimized surveys are easy to read and are designed specifically for people using small touchscreen devices. The text is larger and the buttons easier to click. All QuestionPro surveys are mobile optimized.
How do I create mobile surveys?
QuestionPro makes the survey configuration process easy for individuals creating online surveys. You will create the survey in QuestionPro and send it to respondents using email, Facebook, weblinks, popups or QR codes – just as you would with any other survey.
QuestionPro then uses “mobile device auto-detect” to identify that the respondent is viewing the survey from a mobile phone or tablet. The survey is automatically optimized for such mobile devices, which means it will look good, be easy to read, thus making it easy to complete. There is no additional setup or configuration that’s needed. It’s that easy!
What devices work with mobile surveys?
The respondent’s mobile device is automatically detected. As such, most modern mobile browsers are compatible with our mobile surveys. These devices include iPhones, iPads, Androids phones and tablets, Windows Phone, BlackBerry and many more.
As more and more individuals do their online computing from mobile phones and tablets, it’s critical to make sure your surveys are accessible through those devices. With QuestionPro’s online survey optimization, it’s as easy as can be to design one survey that’s user-friendly for mobile. Don’t miss out on obtaining valuable survey responses because you’re not thinking about mobile terms.
