For most of my life, I worked as a freelance audio engineer – shaping sound, layering emotion, and creating moments […]
Tuning In: Finding Harmony Between Music and Customer Experience – Tuesday CX Thoughts
Brand Trackers: The Truth Behind the Myths
Brand trackers made clear: map the funnel, pick KPIs, find drop-offs, and ship quick wins. Includes examples, webinar, and ebook resources.
How to Use Surveys for Testing Marketing Messages Before Launch (Step-by-Step Guide)
You don’t want to find out your marketing message isn’t working after you’ve spent money promoting it. Testing marketing messages […]
Memory Maps: How to Create One to Improve Customer Experience
You probably won’t remember every question in a survey, but you will remember how it made you feel. Did you […]
The Qualtrics–Forsta Acquisition: Why It’s Time to Take Back Control of Your Research Data
There’s consolidation in the market research industry with the Qualtrics acquisition of PG Forsta — and if you think that’s […]
