Designing customer satisfaction (CSAT) surveys in the right way is crucial to understand and gauge customer experience (CX). If not […]
10 Tips for designing customer satisfaction surveys
How can gamification help improve your customer experience (CX)
What is gamification? Gamification is defined as adding game-like features to your products to improve customer engagement. Brands that adopt […]
Concept testing: Monadic vs sequential monadic surveys
While conducting a market research study, it’s essential to choose the research method which best suits your objectives and produces […]
What can CX dashboards do for you?
We all love surprises – Except when we don’t I’m fortunate in that I really enjoy my job. Part of […]
The challenge of a CX culture
An extra smile goes a long way A common expression – especially in Customer Experience (CX) – is to tell […]
