The switchable consumer model is based on the notion that it is in-effective to go after all prospective customers that […]
Brief Introduction to Switchable Consumer
Brief Introduction to Brand Density
Conventional wisdom states that brands, to be successful, need to differentiate themselves from a competing brand by being better on […]
Unsubscribe customers from a CX project
As a CX manager, there will be times where you need to manage customer lists or transaction lists to keep […]
Share your CX dashboard with portal users
Sharing is caring! We’ve updated our CX dashboard settings so you can share any custom dashboard with your portal users […]
SPSS variable name enhancement for in-depth statistical analysis
What do you mean by SPSS? SPSS stands for Statistical Packages for the Social Sciences. It is an analytic software […]