The Customer Effort Score (CES) metric measures how much effort customers put forth in dealing with a company. It gives […]
Customer Effort Score: Definition + How To Measure with Examples
What is Strategic Analysis?
Content Index What is Strategic Analysis? Types of Strategic Analysis Strategic Analysis and Market Research Strengths of Strategic Analysis Weaknesses […]
Thurstone vs Guttman Scale: Is There a Difference?
Content Index How to construct a Thurstone Scale? How to construct a Guttman Scale? Thurstone vs Guttman Scale Attitude measurement […]
Are Cat Owners Happier Than Dog Owners?
Ahh, the age-old debate: dogs vs. cats. 36% of U.S. households own a dog, with 30% owning a cat. Interestingly, […]
Guttman Scale: Definition, Characteristics and Examples
Content Index Guttman Scale Definition Guttman Scale Characteristics Steps for developing a Guttman Scale with Examples Guttman Scale Applications with […]
