Baby boomers and technology are often treated as an awkward fit in marketing conversations, built on an outdated assumption that […]
Baby Boomers and Technology: What Brands Get Wrong
5 Ways to Keep Survey Respondents Engaged
Surveys are powerful tools that businesses rely on to learn the motivations of consumers and gain insight into their feelings […]
7 Things All Market Researchers Must Do To Be GDPR-Ready
On May 25th, 2018, the General Data Protection Regulation (GDPR) regulation entered into effect in the European Union and it […]
4 Reasons you should conduct an Online Community Research
Let’s start by discussing, what is an online community and community research? An online community is not just any random […]
Net Promoter Score Calculator: How to Calculate Your NPS
A net promoter score calculator turns raw survey responses into one number that tells you how loyal your customers really […]
