Okay, admit it. You took the “Which Game of Thrones character are you?” quiz the second it showed up on […]
Want to be a Quizard?
Text analytics 101
It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended […]
Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Mobiles are not killing PCs
I love my little Nexus 4 and the various tabs I keep around. Now that my Nexus 4 is feeling […]
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
