We’re getting a new look!

Every now and then, it’s just time for a new look. This weekend, we’ll be rolling one out for QuestionPro. […]

What is a Market Research Online Community?

What is a Market Research Online Community (MROC)? Market Research Online Community (MROC) is a relatively comprehensive technique of gathering […]

This week, we bring you: what apps to desktop users use on their smartphones; a new marketing term for smartwatch […]

People, as a rule, don’t like change. Our brains simply aren’t wired for it. Maybe that’s why so many of […]

Yesterday’s discussion of Likert scale and Likert-style scales included the assertion that presenting the scales with the positive items to […]