One of the most common things I’d hear upon completion of a market research project was “I already knew that?!” […]
Start Your Research Project With a Sense of Discovery and You’ll Come Out With More Knowledge
How Social Media and Mobile Devices Have Changed the Way We Segment
About six years ago I saw a demographer speak at a conference for natural food retailers and producers. He […]
How To Represent For Your Demographic
Why is it important to collect a survey-taker’s contact information? Well, there are a lot of reasons why giving your […]
Hey Old Guys – Your Customers Expect Mobile Marketing
Survey Analytics’ Executive VP (and self-proclaimed old guy) has a fantastic article on Research Access that talks about mobile devices […]
Is Product Proliferation Killing Your Profitability?
Product proliferation is often a function of improving customer service and experience. A customer says they love product A and […]
