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How to Use Surveys to Generate Leads and Customers at Trade Shows

How to Use Surveys to Generate Leads and Customers at Trade Shows

So, you’re going to a trade show.  That usually involves sitting down and brainstorming ways to bring qualified leads to […]

We Don’t Have To Forget How To Do Research With Surveys, Just Merge and Evolve the Process A Little

Do you remember back in the day when Pee-Wee Herman would get a “secret word” from Conky? In the 80’s, […]

Four Ways That Using a Customer Research Panel Makes You Money

It was only going to be a matter of time before someone figured out that random people milling around social […]

Using Customer Research Panels and Mobile Research to Keep Conversations Alive

Over the past weekend, I took a really interesting communications course.  We were exploring the nature of conversations.  I won’t […]

Does Influence Really Matter?

This article originally appeared on the AMEX Open Forum blog —  I wrote it to get people to seriously think […]

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