I’ve been involved in a back and forth with a client around creating survey questions that measure the effectiveness of […]
How to Develop Survey Questions That Help You Make Good Decisions
Questionnaire Sample Length: The Long and Short of Participant Engagement
Questionnaire Sample Length Survey length in online interviews continues to be a bone of contention among people all along the […]
Optimized Copywriting: Help the Search Engines Recommend Your Company
We don’t often think about Search Engine Optimization as “research” or “market research”. In fact, the behavioral data that comes […]
How to Characterize Users and Usage to Design Better Products and Services
At Blink we create behavioral profiles, along with key scenarios, to characterize users and usage. If you have been around […]
Lessons from Usability Testing: Designing for the Real World
Usability Testing When designing a new system (or redesigning an existing one), it’s important to keep the user’s real-world context […]