Search Results for: focus group

How to Build an Online Community Panel That Actually Engages

An online community panel is a private research panel that lets an organization invite members into ongoing forums, moderated focus […]

What is a Market Research Online Community (MROC)? Market Research Online Community (MROC) is a relatively comprehensive technique of gathering […]

Last week, an article about loyalty programs caught my attention. Loyalty program signups have gone up, but loyalty program participation […]

Launching a PR campaign without doing the research first is one of the most common and expensive mistakes organizations make. […]

I was being laughed at. In a large corporate conference room, twenty executives from the manufacturing company I worked for […]