When Thomas Friedman, author of The World is Flat wrote his book. It was a whack on the side of […]
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How Can Manufacturers Use DIY Market Research
I just gave an interview for an industrial marketing magazine and I thought I’d share my answers with you here. […]
Researching Multimedia Content Using Online Surveys
Multimedia has become a huge force in business culture, industry and education and therefore can play a critical part in […]
Top Six Products Hardest For Market Researchers
When these companies bring market research firms their business, market researchers secretly cringe inside. Inception Market Intelligence (IMI Group) just […]
Online Brand Audit: How Market Research Firms Can Use It With Qualitative Research
An online brand audit is a review of how a brand appears, performs, and is perceived across digital channels such […]
