• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Market Research Case Studies

Strength India Uncovers Real-Life Barriers For Disadvantaged Women and Children

Strength India QuestionPro

Strength India QuestionPro

Strength India is a nonprofit organization founded by two friends and business partners, Tara Celli and Kiran Pal, in an effort to explore, design, and implement preventative solutions for women and girls in Uttar Pradesh, India. Since their establishment in 2015, they have conducted after-school mentorship programs with girls from a violent home environment. These programs focus on helping young women develop social and emotional learning skills while offering diverse activities from self-defense training, to reading circles, and field trips to enrich the lives of every participant.

Through Strength India’s direct outreach work with women from diverse yet universally disadvantaged backgrounds in Northern India, they realized that many common understandings and oft-quoted statistics about these women were either misguided or flat-out wrong. However, in today’s heavily data-reliant world, anecdotal observations were not enough. Harder statistical data were needed in order to support their observations and claims. This is when it was decided that Strength India would perform a research study of the women’s daily experiences, and record it digitally for deep analysis and the potential for publication. They just needed to find a tool that can help deliver these results that support their hypotheses

Rural Data Collection – Possible With QuestionPro

From a logistics standpoint, Strength India knew they needed to spend significant time in the field with their subjects. Internet access is not a universal reality in rural India. Beyond basic infrastructure, women lack the educational access which would be necessary to take the survey, therefore, surveyors needed to be on the ground actively engaging with all participants. After researching several tools, Strength India took advantages of TechSoup’s partnership with QuestionPro and found the offline application to be the perfect solution. QuestionPro helped solve the issue of lack of internet with the use of the offline app, and it enabled  surveyors to go directly to their subjects and engage them one-on-one, collecting data that very few researchers have gained access to in the past.

Strength India Uses QuestionPro

Results and Plan of Action

Over the span of seven months, Strength India was able to go door to door over with QuestionPro and speak with over 2,600 women about the real-life barriers they face when attempting to use and access commercial menstrual hygiene products. With the information collected, Strength India is launching a sanitary napkin brand called (em)PowerPads that addresses many of the concerns that were able to confirm through their research project. They will offer 3 kinds of resealable packages with 7 to 12 ultra-thin, individually-wrapped sanitary napkins in 4 sizes and make them accessible through their organization. The goal in the near future is to make these packages fully customizable for each women’s individual needs.Through the establishment of connecting with participants in the region, Strength India is able to continue their relationship by building a distribution network that will ensure the (em)PowerPads  will find their way into woman’s’ hands every month. We encourage you to watch the video by Strength India to view their findings that were validated by their research study.

Accessing Industry Best Tools Through TechSoup and QuestionPro’s Partnership

As a bootstrapped-funded organization, Strength India was not sure if they could find a tool that could meet their unique needs at an affordable price point. Through their partnership with TechSoup, they were thrilled when they saw that QuestionPro was part of the technology solutions offered. This enabled them to access the industry’s best offline survey tool that includes hands on customer service and 24/7 support.

“Our loyalty to QuestionPro was sealed when Harshad, our account representative, provided us with really excellent customer service. As a small startup in the humanitarian and social enterprise space, it has been extremely rare for us to find such attention and an honest desire to help us achieve our goals-a standard up to which QuestionPro has never failed to perform. We will never be able to fully and adequately express how much we appreciate our partnership with QuestionPro “ – Tara Celli, Co-Founder, Strength India.

We are extremely proud to be a valued partner with Strength India, and are looking forward to continue to support their mission by providing the best survey and data collection platform in the industry. If you have any questions or would like to learn more about our nonprofit solution, please reach out to us today.

SHARE THIS ARTICLE:

About the author
Esther LaVielle

View all posts by Esther LaVielle

Primary Sidebar

Gain insights with 80+ features for free

Create, Send and Analyze Your Online Survey in under 5 mins!

Create a Free Account

RELATED ARTICLES

HubSpot - QuestionPro Integration

Relationship Marketing: What It Is, Examples & Top 7 Benefits

May 08,2024

HubSpot - QuestionPro Integration

AI Model: What it is, Types + The Role of Synthetic Data

Sep 12,2023

HubSpot - QuestionPro Integration

Customer Signals: What they are, Types & Examples

Sep 15,2022

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

Walmart-NPS-2025

Walmart NPS & Its Loyalty Scorecard in 2025

May 29, 2025

synthetic-data-use-cases

Synthetic Data Use Cases: Solve Real Problems with Fake Data

May 28, 2025

lowe's-home-improvement-nps-2025

Lowe’s Home Improvement NPS & Loyalty in 2025

May 27, 2025

simulation-data

Simulation Data: Definition, Benefits & Use Cases

May 26, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use