Simmons & Simmons Case Study

Producing Industry Leading Thought Leadership with QuestionPro’s Research Solutions

Overview

Simmons & Simmons, an international law firm headquartered in London, UK chose QuestionPro’s powerful and intuitive research & analytics platform to create the AIMA Hedge Fund Confidence Index (HFCI). Now firmly established within the industry as a global index measuring the level of confidence that hedge funds have in the economic prospects of their business.

Simmons & Simmons is a large international law firm with more than 2,500 employees worldwide across 23 offices. Their core business is based upon four highly regulated sectors: 1. Asset Management and Investment Funds, 2. Financial Institutions, 3. Healthcare and Life Sciences, 4. Technology, Media, Telecommunications.

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Objective

Simmons & Simmons wanted to develop an always on index that could measure sentiment and confidence on a regular ongoing basis, ensuring Simmons & Simmons, Seward & Kissel and AIMA remained top of mind consistently. They wanted something to establish themselves as thought leaders within the Asset Management & Investment sector.

Outcomes

1. Key stakeholders derived from Simmons & Simmons, Seward & Kissel and AIMA give the HFCI credibility and solidify these relationships, thus helping to sustain its longevity for 12 waves from the past 3 years.
2. The AIMA HFCI gives Simmons & Simmons differentiation in a competitive industry with a unique piece of thought leadership. It’s also great for Reputation and Brand Building.
3. The AIMA HFCI can now derive a time series and map on to other indices to establish whether they are lead indicators or lag indicators.
4. The AIMA HFCI is now firmly established within the industry as a tool that’s used annually to predict confidence and sentiment that hedge funds have in the economic prospects of their business.