Smart surveys that present the respondent with questions and answers specifically tailored to each individual respondent improve response rates and improve the integrity of collected data. QuestionPro offers the ability to create smart surveys using a simple point and click interface. Many techniques may be utilized when developing surveys that dynamically direct a respondent through a survey based on the respondent's prior survey responses.
The standard example is Simple Branching. For instance, if a respondent answers 'Dissatisfied' to a question regarding support satisfaction, then show a series of questions to gather more information regarding their feedback; alternatively, skip the additional information questions. There are multiple options for developing dynamic surveys like Simple Branching, Text Piping, Looping, Compound Branching, Delayed Branching, etc.