Developing Dynamic Online Surveys

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Developing Dynamic Surveys using QuestionPro

Smart surveys that present the respondent with questions and answers specifically tailored to each individual respondent improve response rates and improve the integrity of collected data. QuestionPro offers the ability to create smart surveys using a simple point and click interface. Many techniques may be utilized when developing surveys that dynamically direct a respondent through a survey based on the respondent's prior survey responses.

The standard example is Simple Branching. For instance, if a respondent answers 'Dissatisfied' to a question regarding support satisfaction, then show a series of questions to gather more information regarding their feedback; alternatively, skip the additional information questions. There are multiple options for developing dynamic surveys like Simple Branching, Text Piping, Looping, Compound Branching, Delayed Branching, etc.

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How to Effectively Conduct an Online Survey

To effectively conduct an Online Survey the first you need to decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements.

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