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Economy

What Luxury Means Today

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The $24K Kitchen

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Sober Living

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Culture

70% of NFL Fans Secretly Support a Second Team, Here’s Why


A new national study of 700 U.S. adults reveals how NFL fans think, watch, spend, and choose their teams, and what will shape fan behavior heading into Super Bowl 2026. From shifting loyalty and the “America’s Team” debate to spending patterns and viewing rituals, this report uncovers the real story behind modern NFL fandom.

Published on November 15, 2025 - 5 min read
Culture

Grown-Up Play: Inside the Rise of Kidulting in Modern Adult Life

Published on November 02, 2025 - 6 min read
Culture

Travel Yay or Nay? Inside America’s Holiday Travel Mindset

Published on October 21, 2025 - 5 min read
Healthcare

Sober Living: Why More Americans Are Reconsidering Alcohol

Published on November 02, 2025 - 5 min read
Culture

The New Rules of Parenting: Discipline, Independence & Digital Childhood

Published on November 02, 2025 - 6 min read

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Economy
Culture
Healthcare

What Luxury Means Today: U.S. Consumer Insights on Spending, Self-Care, and Second-Hand Trends

With 72% of Americans saying their idea of luxury has changed, and more than 60% buying luxury for self-care rather than status, this report uncovers the real forces shaping modern consumer behavior.

Published on November 02, 2025 - 6 min read

The $24K Kitchen: New Data on America’s Real Eating Habits

A new national study reveals that Americans are cooking more, spending less on restaurants, and relying heavily on quick meals to manage time, money, and stress.

Published on November 02, 2025 - 5 min read

Small Luxuries: How Americans Are Spending to Feel Better

photo-by-scott-a-garfitt-invision-ap

Nearly 70% have purchased a “feel-good” item in the past six months, signaling a major shift toward affordable indulgence.

Published on November 02, 2025 - 6 min read

American Shopping Trends: Why Outlets Still Matter in a Digital-First World

With nearly half visiting outlets several times a year and 65% believing outlets offer better deals than traditional retail, outlets remain a major player in consumer spending across every holiday season.

Published on November 02, 2025 - 6 min read

The New Loyalty Crisis: How America’s Top Brands Are Gaining, or Losing, Customer Trust

This is the only recurring study that tracks NPS, CSAT, and repurchase intent across seven major industries and dozens of leading brands.

Published on November 02, 2025 - 7 min read

Taylor Swift Fan Trends: Behaviors, Motivations, Spending & Cultural Impact

Across multiple national studies, we uncover how Swifties are transforming fandom into a powerful social, economic, and psychological phenomenon.

Published on November 02, 2025 - 7 min read

Nobody can shake Beyonce’s Crown: Fans would attend another Renaissance concert

Insights and experience company QuestionPro finds concertgoers are spending about $1,800 per concert goer, with 80 percent saying it was worth the experience and 91 percent saying they’d go again.

Published on November 02, 2025 - 7 min read

The New NFL Fan: Loyalty, Rituals & Super Bowl Behavior in 2026

From shifting loyalty and the “America’s Team” debate to spending patterns and viewing rituals, this report uncovers the real story behind modern NFL fandom.

Published on November 02, 2025 - 5 min read

The New Rules of Parenting: Discipline, Independence & Digital Childhood

From the rise of gentle parenting to declining outdoor freedom and high reliance on digital tools, modern parenting is undergoing its biggest transformation in decades, and parents are deeply conflicted about it.

Published on November 02, 2025 - 6 min read

Travel Yay or Nay? Inside America’s Holiday Travel Mindset

From family-driven trips to rising travel stress and cautious 2026 plans, this study uncovers the psychology behind how Americans move during the holidays.

Published on November 02, 2025 - 5 min read

For Most Americans, Audio Isn’t Entertainment — It’s Emotional Support

A national study reveals how Americans integrate audio into their everyday lives — from music and podcasts to radio, ambient sound, and social media audio.

Published on November 02, 2025 - 6 min read

Grown-Up Play: Inside the Rise of Kidulting in Modern Adult Life

From board games and collectibles to mobile games and cosplay, adults are using play to relieve stress, reconnect with themselves, and cope with modern life, often with little stigma and surprisingly modest spending.

Published on November 02, 2025 - 6 min read

U.S. Holiday Decorating Trends: Motivations, Styles & Halloween Behavior Insights

Nearly every household participates, and Halloween now rivals Christmas as a major decorating and cultural event. Motivations center on joy, nostalgia, family connection, and creative self-expression.

Published on November 02, 2025 - 5 min read

The New Sobriety: How Americans Are Drinking Less

A new national study reveals that Americans are drinking less and increasingly embracing alcohol-free habits for health, savings, and emotional well-being.

Published on November 02, 2025 - 5 min read

Generative AI in Healthcare: Clinician Adoption, Training Needs & Workflow Impact

Doctors are adopting generative AI tools at record speed, but only a minority feel ready, trained, or supported. This study exposes the real opportunities and risks shaping the future of clinical work.

Published on November 02, 2025 - 6 min read

Holiday Stress in America: How People Cope, Celebrate & Navigate Family Pressures

While most hope for joy, peace, and connection, many quietly expect stress, fatigue, and tension instead.

Published on November 02, 2025 - 6 min read

Tired, Stressed & Still Showing Up: What the Burnout Economy Really Feels Like

Most Americans aren’t thriving — they’re managing, improvising, cutting back, delaying dreams, and doing whatever they can to keep going emotionally and financially.

Published on November 02, 2025 - 5 min read

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