Why Online Communities are taking over the insights world?

Hosted On: Wednesday, December 14, 2016

About the Webinar

Online Research Communities have become the most widely adopted new research methodology. They allow you to gather real-time, qualitative market research insights, typically at a fraction of the cost. Fortune 1,000 companies including leading media, retailers, CPG, and service companies have taken notice and adopted a community - in one form or another. In this webinar, we will look at the rise of Online Communities and the factors that contribute to its success, including customer centricity, co-creation, speed, and cost. Lastly, we'll touch on the future on Online Communities, including automation trends and chatbots.


About The Speakers


Ray Poynter
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Ray Poynter
Founder, The Future Place and NewMR
JRay is the author of The Handbook of Online and Social Media Research, The Handbook of Mobile Market Research, editor of ESOMAR’s book Answers to Contemporary Market Research Questions, a course author for the University of Georgia’s Principles of Marketing Research online course, and the founder of NewMR.org. Ray has spent the last 35 years at the interface of research, technology and insight and is in wide demand as a consultant, trainer, workshop leader and keynote speaker..
Dan Fleetwood
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Dan Fleetwood
President, QuestionPro Communities
Dan has over 15 years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. Dan is currently the President of QuestionPro Communities. Prior to that, Dan worked with Survey Analytics and Pacific Market Research.