Online Research Communities have become the most widely adopted new research methodology. They allow you to gather real-time, qualitative market research insights, typically at a fraction of the cost. Fortune 1,000 companies including leading media, retailers, CPG, and service companies have taken notice and adopted a community - in one form or another. In this webinar, we will look at the rise of Online Communities and the factors that contribute to its success, including customer centricity, co-creation, speed, and cost. Lastly, we'll touch on the future on Online Communities, including automation trends and chatbots.
QuestionPro Communities has released a redesigned send survey invitation flow. This will make sending a survey out to your insights community easier and more streamlined.
When in-person focus groups aren’t cost effective enough to include in a market research strategy, more research managers are looking online to gather similar quality of feedback at fractions of the cost and time required.
One of the great benefits of having a community is the opportunity to run both quantitative and qualitative research. There are numerous approaches when it comes to qualitative tools with online communities.