There’s consolidation in the market research industry with the Qualtrics acquisition of PG Forsta — and if you think that’s a good thing, think again.
The recent $6.75 billion Qualtrics acquisition of Press Ganey Forsta is not just another M&A headline; it’s a wake-up call for every researcher, agency, and enterprise that cares about data ownership and pricing fairness.
If you’re a customer of Forsta, Decipher, Confirmit, FocusVision, or InMoment, here’s the reality:
- Silver Lake and Qualtrics now control your contract terms, pricing, and renewals.
- Your data — yes, the proprietary insights you collect — is being leveraged to train AI models and generate synthetic respondents through partnerships like Qualtrics + PureSpectrum.
- The pricing you negotiated in good faith is about to double within the next 12–18 months.
This isn’t speculation. It’s industry math and market history. And it’s exactly why we at QuestionPro are stepping in — to offer a way out that actually respects your data and your business.
The real issue: who owns your research data now?
Qualtrics says on its own website that it “anonymizes and aggregates customer data before it is used in any AI training.”
(Source: Qualtrics Commitment to Secure and Private AI)
Let that sink in. They’re admitting that your data is used to train their AI models — even if anonymized. The ethical problem?
You didn’t sign up to have your proprietary research, customer feedback, or product insights turned into someone else’s competitive advantage.
Through its partnership with PureSpectrum, Qualtrics also claims to generate “synthetic respondents” from millions of data points captured daily.
(Source: Qualtrics and PureSpectrum Partner to Deliver Advanced Synthetic Research Capabilities)
Those “data points” include the very insights you’re paying to collect. Which means your customer data could be fueling synthetic insights that competitors buy — directly or indirectly.
Let’s call it what it is: data exploitation disguised as innovation.
Your data is your data, not ours
At QuestionPro, we’ve taken a firm position: We just want your business — not your data.
That’s our promise. Your research data belongs entirely to you. We don’t train models on it, we don’t sell it, and we don’t anonymize it to feed a system that works against you.
The market research industry has thrived for decades on trust, confidentiality, and ethics. Those principles don’t go out the window because someone found a new AI revenue stream.
So yes — this is personal. Because when vendors start monetizing the very insights you paid to collect, they’re not your partner anymore. They’re your competitor.
Let’s talk numbers (and our offer)
We’re not just talking; we’re putting our money where our mouth is.
Following the consolidation news, I posted an open offer on LinkedIn — you can read it here.
Here’s the QuestionPro offer for all Qualtrics, Forsta, Decipher, Confirmit, FocusVision, and InMoment users:
- We’ll buy out your existing contract — for free.
Even if you renewed yesterday, we’ll take over your remaining term at zero cost to you.
- At renewal, you’ll pay just 49% of your current contract value.
No negotiation games. No hidden fees. Just 51% savings.
- 3-year partnership commitment.
Because we believe in long-term collaboration, not transactional contracts.
- Pay 1% now to kickstart the transition.
That’s right — just 1% of your current annual spend to get started.
And yes, this offer is live from October 15, 2025, until announced otherwise. To qualify, you’ll need to share your existing license agreement (not a quote).
A real story: why one agency switched overnight
Just a few weeks ago, my team and I spoke to a major research agency.
In a 23-minute call, they left Qualtrics immediately, even though they were under contract. Why? Because they realized what the acquisition meant for their data.
They shared their Qualtrics contract with us, got their 50% discount, signed a 3-year partnership, and agreed to a testimonial on why they switched.
Their biggest reason: data ownership. They didn’t want their customer data used to train external AI systems or be repackaged as “synthetic insights.”
Since opening this offer, we’ve seen tremendous global interest — from agencies, brands, and enterprises across multiple regions. Many have switched to QuestionPro within days of hearing about it. And yes, we’ve honored every commitment and every contract, exactly as promised. The momentum is real because researchers everywhere are realizing what’s at stake: their data, their privacy, and their autonomy.
What this Qualtrics – PG Forsta acquisition really means for you
Here’s the reality you’re walking into under the new Forsta–Qualtrics umbrella:
- 99% chance your bill doubles within 12–18 months.
- Zero negotiating power due to pricing consolidation.
- Your research data becomes AI training fuel for systems that serve other clients — possibly competitors.
And let’s talk about customer experience — ironically, something Qualtrics claims to champion.
Over the last few months, we’ve heard repeated complaints from users who can’t even reach their Qualtrics representatives. Support tickets go unanswered for weeks, escalations get lost in automation loops, and “your customer success manager” might as well be a ghost. That’s the cost of becoming too big to care.
After this acquisition, that problem will only get worse. Bigger company, more mergers, more bureaucracy — and even less focus on you, the actual customer.
Why QuestionPro is the best Qualtrics alternative that respects you
Here’s what we stand for:
- You own your data. QuestionPro is your data processor, not data controller.
- We never train AI on your research. No cross-tenant model sharing, no synthetic respondents.
- Transparent pricing. No hidden upsells or surprise renewals.
- Global presence. We have boots on the ground in multiple regions and countries — which means we can tailor our partnership to your local needs, whether you’re a research agency in London, a university in Sydney, or an enterprise in Chicago.
- Human-first support. We don’t hide behind bots or endless ticketing systems. Our support model is built around real people — with regional account managers, customer success teams, and a support ecosystem designed to work with you, not against you.
- Ethics first. We operate under research-industry principles of confidentiality and informed consent.
If you’re serious about your research and your reputation, these things aren’t optional — they’re non-negotiable.
Final thought: take back control of your research
This isn’t about switching vendors. It’s about reclaiming ownership of your intellectual property.
Every survey you run represents hard-earned insights, confidential product ideas, and the voices of your respondents. If that data is used to fuel someone else’s AI, you’re no longer just a customer — you’re the product.
At QuestionPro, we’re changing that. Because your data should stay yours.
If you’re ready to switch, let’s talk. We’ll honor your current terms, buy out your contract, and prove that partnerships built on trust still exist.
To get started, send us an email at [email protected] with the subject line “Vivek’s Qualtrics offer” and we will get back to you within 24 hours.
*Note: Offer valid from October 15, 2025, until announced otherwise. QuestionPro reserves the right to modify or withdraw this offer at any time without prior notice. Existing license agreements must be shared to verify eligibility for discount and buyout terms.
