7 risks of a bad research sample
Customer research is to conducted to gain knowledge about the market. Surveys must be designed accurately to collect reliable customer […]
Five reasons why you need market research software
The market research starts with a need and ends with a satisfactory result. It is good if you base your […]
How businesses can use conjoint analysis for market research
Conjoint analysis is a market research method used to determine the intrinsic value of a product or service. This method […]
Promoter communities: Co-create with your promoters
Mature organizations that value customer service and measure customer satisfaction, have multiple ways to achieve it. Teams within teams are […]
Your customers are more important than an NPS score
Since the emergence of the Net Promoter Score (NPS), organizations have based their customer experience and customer satisfaction metrics on […]
