Dan Fleetwood's Research& Insights Articles

President of Research and Insights at QuestionPro, a leader in web-based research technologies, with over 15 years of market research experience.

Population of interest – Definition, scope, characteristics, techniques, and advantages

What is population of interest? A “population of interest” is defined as the population/group from which a researcher tries to […]

Creating and managing an online community for market research is fast becoming the preferred research method for organizations. Deep level […]

Collecting feedback that is open-ended is an important aspect of a community or panel. The lack of restriction other than […]

A recent study indicated that 74% of organizations employ some form of an online community to collect actionable feedback from […]

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at […]