Market research is useful for tying together loose ends
Sometimes it is difficult to tie the loose ends together, but for those of us in market research, this is […]
Top-Box Score – Deriving a new measure
When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]
Quotas – using sampling to ensure proper response
Since very few of us have the option to conduct a census of our customers, prospects or panelists we need […]
Down the Funnel
Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]
Price Testing – aka which price is right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]
