Down the Funnel
Following up on a previous post regarding measuring awareness and familiarity there are other questions that need to be addressed […]
Price Testing – aka which price is right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]
Employee opinions matter!
The cost estimates for replacing an employee vary widely depending upon the nature of the role. Regardless, it is an […]
Multiple streams
As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs […]
Statistical vs. Managerial Significance
Statistical vs. Managerial Significance As market researchers, it is our task to sort the wheat from the chaff. Whether the […]
