Price Testing – aka which price is right
How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]
Why Employee Feedback Matters: The Real Cost of Staying Silent
Employee opinions used to surface once a year, buried in a lengthy engagement survey that took HR months to analyze. […]
Multiple streams
As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs […]
Statistical vs. Managerial Significance
Statistical vs. Managerial Significance As market researchers, it is our task to sort the wheat from the chaff. Whether the […]
Net Promoter Score needs help from its friends
The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. […]
