Point Allocation Method vs Ranking Order
As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the […]
Build Representative Sample for Surveys
For both B2B and consumer market researchers the question that lies in the back of our minds is to what […]
Response Rates for Online Surveys – Moving the needle – Part 2
Surveys are an effective tool, there is little room to doubt that. However, if they are to reach their maximum effectiveness […]
Dichotomous questions – Are they useful?
Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
Causal Analysis – Does X cause Y
Causal Analysis As a market researcher, I am always curious about the impact of marketing activities and purchase behavior. In […]
