Point Allocation Method vs Ranking Order
As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the […]
Build Representative Sample for Surveys
For both B2B and consumer market researchers the question that lies in the back of our minds is to what […]
Dichotomous questions – Are they useful?
Are dichotomous questions useful in market research? The answer is both yes and no. By definition, a dichotomy has two […]
Causal Analysis – Does X cause Y
Causal Analysis As a market researcher, I am always curious about the impact of marketing activities and purchase behavior. In […]
Mean Scores – tricks and traps
In recent posts, we examined the nature of the data types available to consumer or B2B market researchers including; nominal, […]
