Point Allocation Method vs Ranking Order
As a survey designer, I am challenged to develop questions and response categories that maximize the information content for the […]
How to Build a Representative Sample for Surveys
Building a representative sample means selecting survey respondents so the group you actually reach mirrors the larger population you care […]
Causal Analysis – Does X cause Y
Causal Analysis As a market researcher, I am always curious about the impact of marketing activities and purchase behavior. In […]
Mean Scores – tricks and traps
In recent posts, we examined the nature of the data types available to consumer or B2B market researchers including; nominal, […]
ANOVA testing: What is it, types, benefits & examples
Surveys are effective at collecting data. However, insights develop after the fact and arise from the analysis we subject the […]
