Recently I heard the average smartphone user is never more than three feet away from his or her phone. There is no judgment on this, but it does play into our need as consumer and B2B market researchers to expand our thinking on how we deliver surveys to respondents.
Multi-channel research involves leveraging two or more deployment strategies to reach your target audience(s)….

Anyone who has taken the time to map out customer touchpoints quickly realizes the scope of the map can become extensive and fast. These customer connections can provide a wealth of data from potential product improvements and service enhancements to numerous other ways to improve the overall customer experience and add to the bottom line.
One aspect of these customer connections that can be easily overlooked is that of the salesforce’s role in gathering intelligence about the competition….