Statistical vs. Managerial Significance
Statistical vs. Managerial Significance As market researchers, it is our task to sort the wheat from the chaff. Whether the […]
Net Promoter Score needs help from its friends
The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. […]
Top Box as a Measure For Conveying Scores to Survey Scales
Recently when giving my desk a much needed cleaning I came across an article by Jerry Thomas with the firm […]
A Matter of Time
No this isn’t a physics post, but time is of great importance to marketers. Be late to the market and […]
Finding the right balance in your measure scales
Likert Scale and other scales designed to measure attitudes, such as satisfaction, are ubiquitous in market research. They have their […]
