Measuring optimism on a 0 – 100 scale
When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]
AB Testing – creating your random groups
It occurred to me recently that I frequently write and speak about the concept of testing, but have not really […]
Metric Data Analysis 101
In marketing research, as well as other forms of social, economic and business research, metric data analysis (a.k.a interval and […]
Merging market research data streams
As a trend watcher in the IT space, I have noticed a consistent drumbeat over the last few years. CIOs […]
Time – the temporal aspects of consumer behavior
If we only had a machine that allowed us to effortlessly travel back and forward in time. The concept of […]
